The world generated a record 53.6 million tonnes of e-waste last year, the Global E-waste Monitor 2020 has said. India is the third biggest contributor to this dump with 3.2 million tonnes, after China and the US. While the environmental hazard is worsening, some companies are beginning to take e-waste management seriously.
“Things are certainly looking up since 2017 with several brands doing their bit in responsible e-waste management,” says Pranshu Singhal, Founder, Karo Sambhav, a PRO (producer responsibility organisation) offering e-waste solutions and EPR (extended producer responsibility) services.
The startup works countrywide with producers and brands like Apple, Dell, HP, Lenovo and HMD to implement their Extended Producer Responsibility (EPR), helping close their material loop. From making robust EPR plans to staying compliant throughout, from running awareness campaigns to setting up collection channels, collecting waste and sending it for responsible recycling, they make sure that the producers get the most comprehensive and accountable EPR service in India.
Partnering with them is the International Finance Corporation (IFC) which is part of the World Bank group. Together they are setting up a robust India-wide transformative solution on e-waste management with the aim of making recycling a way of life.
Karo Sambhav is also a part of the 12th cohort of Microsoft ScaleUp programme designed for startups offering a single point of entry to engage with Microsoft through a broad-based and holistic approach.